At Lions & Cranes we conduct our work based on a philosophy that we call ”goowah goo bah”. It is simply the Lions & Cranes way of putting the Swedish expression ”goa gubbar” meaning ”good fellows”. We are happy and friendly dudes that want to create joy and do well doing so. We want to transmit happy, respectful and good vibe energy in all we do. Basing all our actions on this perspective we constantly aim to nourish and develop a jolly good fellowship between us, our customers of various kind and planet earth.



Lions & Cranes has set sail as a new brand with distinct coastal aesthetics and resonant Scandinavian core-values. Our visual language is directed by the local, coastal surroundings, commanding a deep sense of calm and respect. The wind, the salt, and the sea, here interpreted through fresh eyes.

The weight of inspiration comes from the people whose history flows from a life and industry in cooperation and conflict with the elements.  We are drawn to the stories of struggle and determination to thrive in an environment that can be both hostile and bountiful. It is this sense of duality that Lions & Cranes strives to permeate in to our products. Designers Kurt Lightner and Carl-Johan Victor launched the idea after a chance meeting in 2013, promptly entering the market with an array of quality household products with timeless motifs based on Kurt’s traditional hand-made woodcut prints.



Lightner, a veteran illustrator, did his master’s studies in visual communication at HDK in Göteborg with an emphasis on traditional printing techniques, stemming from his time working at Hatch Show Print in Nashville, Tennessee. Hatch is the oldest continually running print shop in the US, using only traditional methods to produce over 600 letterpress poster jobs annually for clients like Bruce Springsteen, Band of Horses, and Neko Case, as well as having produced the first original Elvis Presley, Johnny Cash, and Louis Armstrong show prints.

Victor, a graduate from KTH in product development with a complementary BA in economics brings a special span of knowledge in areas of development, design and production to the table. With an eye for details and quality, trained during a decade of working with creating and realizing world class automotive interiors and international projects of his own Victor now uses his skills to help create and secure the quality and design of Lions and Cranes products.

Together Lightner and Victor holds a rather rare combination of deep, unique artisanship and a broad span of development and management skills.